As the rest of the world faces an economic downturn the middle east continues to prosper and is seen by many as region for sustainable growth in the coming years.The middle east has a population of circa 190 million with growth rate of 2.6% almost 20 times that of EU times the USA; One of the fastest developing region in the world.

The fair provides its exhibitors with a unique opportunity to be in the direct contact with targeted buyers, build relationships, understand the market and expand their sales network in the region.