As the rest of the world faces an economic downturn the Middle East continues to prosper and is seen by many as a region for sustainable growth in the coming years.The Middle East has a population of approx 190 million with a growth rate of 2.6% almost 20 times that of EU times the USA; One of the fastest developing region in the world.

The fair provides its exhibitors with a unique opportunity to be in direct contact with targeted buyers, build relationships, understand the market and expand their sales network in the region.